Customer Aquisation Versus Retention Essay Example | Topics and Well Written Essays - 1250 words

Customer Aquisation Versus Retention - Essay Example Other statistics reason that a business’ 80% sales are just gotten from about 20%, which spells out the critical need for the business to maintain health relations with these loyal customers. It is easier for the retained relations to communicate over a business’ brands than new customers. They therefore play a critical role of tracking the progress of the business in terms of quality standards of commodities as well as the services. Moreover, findings from a report by Reichheld indicate that retained customers eventually buy a lot from this business and as a result, the business records higher profits. The operating costs in serving retained consumers tend to be lower than the costs for serving new consumers. Retained customers are also better placed to refer and bring other customers on board than is the case in new customers. Businesses therefore analyze the profitability of retaining all the customers but the cost effectiveness analysis dictates that a business shou ld strive to maintain the only segment of customers that prove more profitable than the rest (2001, p. 1). Nevertheless, globalization trends are seen to adversely affect the efforts of retaining customers as the internet has opened a whole view world of advertising and promotion. Via just a click of a mouse, it is possible to lose a retained customer. Therefore, the efforts of retaining a customer get more expensive and complicated. On the other hand, the supporters of the customer accusation reason that there is no more growth.... g one customer through promotional services and sales as to being ranging from six to ten times higher than the costs that the business would incur in retaining a customer. Other statistics reason that a business’ 80% sales are just gotten from about 20%, which spells out the critical need for the business to maintain health relations with these loyal customers. It is easier for the retained relations to communicate over a business’ brands than new customers. They therefore play a critical role of tracking the progress of the business in terms of quality standards of commodities as well as the services. Moreover, findings from a report by Reichheld indicate that retained customers eventually buy a lot from this business and as a result, the business records higher profits. The operating costs in serving retained consumers tend to be lower than the costs for serving new consumers. Retained customers are also better placed to refer and bring other customers on board than is the case in new customers. Businesses therefore analyze the profitability of retaining all the customers but the cost effectiveness analysis dictates that a business should strive to maintain the only segment of customers that prove more profitable than the rest (2001, p. 1). Nevertheless, globalization trends are seen to adversely affect the efforts of retaining customers as the internet has opened a whole view world of advertising and promotion. Via just a click of a mouse, it is possible to lose a retained customer. Therefore, the efforts of retaining a customer get more expensive and complicated. On the other hand, the supporters of the customer accusation reason that there is no more growth that can result from an already retained pool of customers than has already been met. This therefore

Nurses Involved in Lawsuits Research Paper Example | Topics and Well Written Essays - 750 words

Nurses Involved in Lawsuits - Research Paper Example Case ‘Patricia Fierle and Daniel Fierle, Husband And Wife, Appellants, vs. Jorge Perez M.D., Ltd., A Nevada Professional Corporation, D/B/A Sierra Nevada Oncology Care; Jorge Perez, M.D., Ph.D, MRCP, MRCPATH, An Individual; Linda Lesperance, R.N., APN-C, An Individual; Charmaine Cruet, R.N., APN-C, An Individual; and Melissa Mitchell, R.N., An Individual, Respondents.’ (Lexis-Nexis, 2009) The case was heard in the Supreme Court of Nevada. A brief history of this case is that it was also heard and dismissed in the district court, repudiating a post judgment motion (Lexis-Nexis, 2009). Overview Mrs. Fierle, Daniel’s wife was a patient under chemotherapy at the medical facility, Jorge Perez M.D., Ltd. She suffered burns on her skin as a result of this treatment and the husband and wife filed a case against Jorge Perez M.D., Ltd. They sued the facility but the action was dismissed by the court. The claims were of ‘medical malpractice’ (Lexis-Nexis, 2009), and the people who are the target were Jorge Perez, Linda Lesperance, Melissa Mitchell and Charmaine Cruet. The affidavit requirement of Nev. Rev. Stat.  §41A.071, (Lexis-Nexis, 2009) was applicable and the requirement was to file expert affidavits ‘non-res for ipsa loquitur claims’ (Lexis-Nexis, 2009), but the couple failed to attach them, however in case of assistants like the nurses, there is no such requirement, which is why under Nev. Rev. Stat.  § 41A.100 (1) (Lexis-Nexis, 2009), registered nurse was accused of professional negligence. Facts Patricia had been diagnosed with breast cancer in 2005 and she was under treatment at the John Perez medical facility, she had mastectomy, and a catheter was put in her chest, so that chemotherapy medicines could be instilled. One part of the catheter was attached to the subclavian vein, so this setting would let the caretaker administer the chemo medicine via a needle inserted in the catheter. Chemotherapy was to be admi nistered under the supervision of Dr. Perez and her nurses Charmaine Cruet, Linda Lesperance and Melissa Mitchell. Mitchell was the only registered nurse (being a registered nurse is very important for legal accusations). On her third visit, Patricia felt something was wrong during chemotherapy. According to the patient’s narrative, Mitchell’s chemo administration did not go into the catheter, instead it went into the tissue, causing a skin burn, known as the â€Å"extravasation† (Lexis-Nexis, 2009). She complained of the pain but medical attention was not given. The other day, a nurse noticed red spot on her chest and sent her to radiologist, which after ultrasound test, confirmed that catheter tip was not in subclavian vein but in the tissue. Patricia went to another doctor, Dr. Miercort, for her treatment, who also provided the affidavit for the case that â€Å"negligent extravasation† (Lexis-Nexis, 2009) had ensued by previous treatment. Patricia†™s claim in the court says that Mitchell failed to provide due care while administering chemo and that negligence caused her severe burn over her right shoulder and in subclavian region with epirubicin (Lexis-Nexis, 2009). Strategy to prevent it NSCA ("Standards and competencies," 2012) has issued a report how doctors and nurses can be extra careful while administeri

Patient Protection and Affordable Care Act Research Paper

Patient Protection and Affordable Care Act - Research Paper Example Patient Protection and Affordable Care Act, 2010 will go down in history as a major health care reform bill that has been signed into law. It has a comprehensive coverage that would see 31 million Americans currently uninsured getting a medical cover. If this new proposal, the government will incur approximately $848 billion over the next 10 years, consequently, there will be a gradual increase in taxes and revenue is proposed to reduce the total cost of this cover by $131 billion within the same period (Eaton 2010). The proposed reform aims at achieving a number of strategic healthcare goals. Firstly, it aims at ensuring that every US citizen can access, quality and affordable health care. In essence, this is an important component of the entire reform agenda. In light of the increasing burden of increasing burden of disease and skyrocketing prices of health care services, the government undertook this deliberate strategy to ensure that there is universal health care insurance cover age. Today, the majority of US citizens continues to battle with out-of-pocket financing, which is prohibitively expensive (Junior 2010). Secondly, it aims at improving quality and efficiency of healthcare by establishing a vibrant health care workforce that would meet the growing demand for healthcare services. In addition, there is a growing body of evidence showing an increase in the burden of chronic diseases, this proposed health care financing in its full implementation will see the middle and elderly persons receive a comprehensive cover that focuses on affordable health care services for chronic diseases. United States (2010) states that the Congressional Budget Office (CBO) has determined that the fully paid patient protection  scheme, in the end, will ensure that more than 94% of Americans will be covered within $900 billion limits set by President Obama.  

Lesson 5 Disscusion and Assignment Example | Topics and Well Written Essays - 500 words

Lesson 5 Disscusion and - Assignment Example The lyrics were written by big talents and were very innovative. In most Motown music albums, it appeared that the sound engineers placed the echo and equalizer right on the tape when they were moving between the rhythm tracks. In every Motown album the musicians and equalizer were same, but each album was different from the other. Making the albums required loads of creativity and most of the times it was the combinations of all the songs in an album that is more admiring than any individual song of the album (Coffey, 82-83). One popular Motown album was released in 1960 by the American singer Sammy Ward also known as Singing Sammy. The bestseller song of the album was â€Å"That’s Why I Love You So Much† which he sang duet with Sherri Taylor. Tin Pan Alley was the name given to the West 28th Street in New York where many musicians did business during the period between 1880 and 1953. Some examples of this model are Frank Sinatra’s â€Å"Young at Heart†, Cole Porter’s â€Å"High Society† etc. It is not practically possible to pin down a definite year as the starting era of rock ‘n’ roll music. It was in 1953 that rock ‘n’ roll gained significant popularity in the music industry with Crazy Man Crazy recorded by Bill Haley (Gillett, 3). The Beatles were an English rock band that originated in Liverpool in the year 1960, and it ruled rock ‘n’ roll industry for the next ten years. Their immense popularity worldwide can be attributed to their variety of wonderful songs that have become integrated in the modern music culture. Each song is characterized by unique sound. One interesting fact regarding the Beatles is that they composed their own songs, and the publishing rights of the songs were considered as commercial property to be sold by their manager, Brian Epstein (Richards, 1-2). The Sgt. Pepper’s Lonely Hearts Club Band is the most popular rock ‘n’ roll album ever made by the Beatles who were considered as the mo narch of

Tempering Justice With Mercy Essay Example | Topics and Well Written Essays - 5000 words

Tempering Justice With Mercy - Essay Example When arguing on the basis of proportionality of punishment, people tend to question the effect of mercy on justice, whether mercy makes victims receive more punishment in legal the system than they deserve or that people receive less punishment than they deserve. This is because when mercy is considered in the process of delivering justice, it would either lead to a sentence being either lower than deserving of a victim or make a victim get lesser sentence than a crime deserves. This dilemma has made many question the appropriateness of fusing justice with mercy and thus tempering justice with mercy. Whiles some reason that mercy is necessary in ensuring that people receive the most proportionate form of punishment due to the nature and circumstances surrounding their crime, there are others who have said that mercy often make people take less than they deserve for their crime and thus serve as an indictment on the legal system. In this paper, the issue of tempering justice with mercy is given a very critical and well researched overview. This is because it is commonly thought that if judges in criminal cases are obliged to do justice, justice must always be allowed to prevail without any disruptions with mercy. In the same manner, prosecutors and parole boards are expected to exercise discretion with maximum justice.

Deon Meyer Dead Before Dying Essay Example | Topics and Well Written Essays - 2500 words

Deon Meyer Dead Before Dying - Essay Example Whereas it cannot be argued that Death Before Dying should be understood as a pinnacle achievement of literature, it nonetheless engages the reader in several levels of understanding concerning violence and its role within the culture and expectations of Africa. Within such an understanding, the following analysis will seek to perform a literary analysis upon Death Before Dying as a means of highlighting and underscoring the level of prejudice and implied expectations that the author conveys within this particular book.... ever having been there, he/she will most likely leverage a prior level of understanding and/or stereotypes that are somewhat universal and exist in the minds of the majority of readers. By utilizing such a tactic, it is possible for the author to convey deep shades of meaning in only a few words.5 Such is very much the case in the novel in question. Rather than spending the first half of the book describing the cultural elements and unique levels of understanding that help to define violence within Africa, the author instead leverages this expectation of violence as a means of cementing the existing prejudices that are evident with regards to Africa.6 Although this is not the author’s main criteria, it nonetheless functions as a powerful means of securing a vivid and profound image in the mind of the reader and reinforcing that image as the storyline progresses.7 Though it might seem as somewhat silly for the reader to expect a simple novel as a possible opportunity to become further informed concerning the realities that define life and understandings of violence within Africa, the ultimate fact of the matter is that this form of media is precisely the type of information that serves to either crush or reinforce existing stereotypes within the minds of the reader.8 As such, the author begins the novel with a terse presentation of the current state of South Africa. From the very opening lines, the reader can infer that something of a powerful expectation for violence is instilled not only within the main characters but also within the media and general population of the nation as well. As a means of even further reinforcing such an understanding, the author tacitly alludes to violence serving the media and the populace as something of a means of interest. Although

Discrimination Worksheet Essay Example for Free

Discrimination Worksheet Essay †¢ What is discrimination? How is discrimination different from prejudice and stereotyping? Discrimination is unfair treatment to different categories of people based on many things including race, religion, culture, orientation, and so on. Prejudice is, in my terms, judging someone without actually knowing anything about them. Stereotyping is very similar to prejudice but it is widely known groups that people are placed in like jock or nerd. Discrimination is different because you are acting on the hatred you have for people instead of just thinking about it. For example, it is the difference between thinking about killing someone and actually doing it. Discrimination is probably the most hurtful because you are being open about it to someone instead of thinking it to yourself. †¢ What are the causes of discrimination? Many things can cause discrimination. The main thing, I would say, is it is a learned behavior. This means these people who discriminate were probably raised to feel this way towards a certain group of people. What you learn growing up can stay with you for the rest of your life. Here you are a defenseless child who knows nothing but are told to hate a certain group of people, you are going to listen because you were raised to. Then, when you’re older, you will automatically discriminate against this group because you were told to. There is discrimination against people of other races because they have a different skin color which makes them â€Å"different.† There is discrimination against gay people because we don’t understand why they â€Å"choose† to be that way. These are just a couple examples of what causes discrimination. †¢ How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? I think discrimination is faced by all groups the same in one way, they are all getting treated unfairly because of their race, ethnicity, religion, etc. I don’t think there is a single person in life, even a white male, who has not experienced some form of discrimination in their lifetime. However, other than that one fact, I think everyone faces discrimination differently. People of different races deal with being called a lot of names. Also, people with different religions get made fun of for what they believe. Women receive a lot of negativity when they try to move up in a company because â€Å"the man† is supposed to. Gay men and women are frequently told they are going to Hell and God doesn’t approve. The funny this is, most gay people I know believe in God and go to church regularly! Discrimination is faced by many different groups in very different ways.