Marketing Management Essay Example | Topics and Well Written Essays - 750 words - 6

Marketing Management - Essay Example h East Asian countries are increasingly focusing on the liberalization of services sector by 2015 with regards to the ASEAN Economic Community agreement (Deloitte Global Services Ltd 6). The liberalization of services under this scheme will result to diversification of healthcare services by market competitors, thereby posing a significant challenge to the growth prospects of PPL (Thai News Service). A key legal issue that has to be taken into consideration is the fact of the joint imitative between the Ministry of Health, Singapore and the Singapore Economic Development Board, which is focusing on providing the legal frameworks and policy designing surrounding the formation of public private partnerships to drive innovation and solving the government’s long term needs (Deloitte Global Services Ltd 9). This will automatically attract a lot investment, thereby increasing the growth of competition in the healthcare service sector (Healthcare). Another key legal factor that has to be taken into consideration is the factor of various legal frameworks that are emerging with regards to the fact of positioning of the South East Asian countries like Singapore, Malaysia and India as medical hubs in the wake of emerging opportunities surrounding medical tourism. The favorable legal frameworks that will be designed jointly by these south East Asian countries in order to capitalize on the growth opportunities will significantly play a key role in increasing the level of competition in these markets by attracting significant amount of investments from rival healthcare service providers. The most important critical factor is the point that the global population is becoming older, which has led governments to provide various health benefits schemes which can be availed from various local public healthcare centers. Another critical factor is the fact that the healthcare group is more focused on providing premium healthcare services to high income group individuals. This