Considering Pakistan as a Country Attracting the Tourists, Developing Research Paper - 1

Considering Pakistan as a Country Attracting the Tourists, Developing Strategies - Research Paper Example The strategy that we think suits Pakistan the best is to attract tourists on the basis of the adventurous spots. This is because there are many out there in Pakistan and all they need is a bit of development and proper marketing techniques. Now once the potential market has been explored it is important to decide will it be mass marketing or niche marketing. As far as this industry is concerned it will be widespread marketing but niche in the way that only for those who have the wish to indulge in adventurous activities. However, the struggle does not end here and a perfect marketing strategy including the most suitable marketing mix should be formed in order to carry out the plan successfully. This means deciding on the seven Ps of marketing. Once the various spots of adventures have been selected the whole package should be determined as to what all facilities will the tourists receive once they come and visit. After this promotion and education are important to answer when and how and all similar questions that can arise in the minds of prospective visitors. Apart from this in every service that is provided there are individuals involved who are representative of the company and interact directly with the consumers. They play a crucial role and thus it is important to determine a strategy related to them even. The right combination of all the factors can bring about a package that would be attractive to all and will increase the flow of tourists in the country which will, in turn, bring several benefits to the overall economy. Tourism is an industry through which a country can earn fortunes and do wonders for the economy.